SDR as a Service
From meetings to revenue, without building the team in-house.
MillionCXO gives you an all-rounder lead gen engine for meeting generation and Account Executives for conversion, with quarterly targets and a tiered performance guarantee.
Choose your bottleneck
The offer changes depending on where your sales cycle is stuck.
Start with the part of the sales cycle that needs support: generating qualified meetings or converting those meetings into revenue.
Need meetings
Opt for Lead Generation when the pipeline is dry.
The All-Rounder Lead Gen Executive focuses on ICP research, LinkedIn, InMails, personalised email and meeting generation.
- Up to 10 Sales Navigator licences
- Up to 5,000+ InMails per month
- 30+ personalised emails/day
- Cold Caller add-on at $300/mo
- Pro-rata refund if missed
The team math
Put in a revenue goal. The team shape becomes obvious.
Each AE carries a $200K/year revenue target, and one Lead Gen Executive supports up to two AEs.
This is a planning view based on the standard team ratio, not a custom quote.
Setup to scale
The first month is for setup. The first quarter is for pipeline.
Setup & Training
- Hiring and onboarding
- Infrastructure setup
- Product training
- Messaging development
- CRM configuration
Q1: Zero to One
- 48 meetings/quarter per Lead Gen Exec
- 12 BANT meetings/quarter per AE
- Weekly reviews
- Performance tracking
Q2-Q4: Scale
- Q2: 33% target
- Q3: 66% cumulative
- Q4: 100% full year
- 3-7% incentive on achievement
Performance guarantee
The guarantee is tiered because performance is measurable.
Clear ranges define what happens when targets are achieved, partially achieved, or missed.
Transparency
Reporting cadence is part of the service.
Daily updates, weekly reports, bi-weekly strategy calls, monthly leadership reviews and 24/7 dashboard access are part of the operating model.
Investment options
How much investment and return looks like.
The model ties monthly team investment to the annual revenue target carried by the Account Executive layer.
1 Lead Gen Executive + 1 Account Executive
1 Lead Gen Executive + 2 Account Executives
Client proof
100+ clients and still counting.
MillionCXO has served global teams across B2B tech, SaaS, HR, AI and professional services.
Your path to pipeline acceleration
Finalise the team size. Then setup begins.
Finalise team size, execute the agreement, complete the 30-day setup period, then launch the pilot.
Book a strategy call